Thursday 25 February 2010

Online Marketing Show June 2010

In late June this year the Online Marketing Show is held in London, again. Exhibitors will contribute their new ideas and technology to several workshops and conferences held by the leading marketers in Europe and the US. Topics include Social Media, Optimization, Viral Marketing, Ecommerce, Direct Marketing as well as Analytics and Measurement. Workshops will show how to make best use of your website and how to drive traffic to it. New online marketing tools and ideas are presented in the Presentations Arena. The conference programme is available online and also the registration, which is for free, can be done at the website - www.onlinemarketingshow.co.uk .This is a great opportunity to broaden your network and to get to know the finest of UK's marketing world! I already got my ticket...

Location - The Grand Hall, Olympia, Hammersmith Road, London

Date        - 29.06 - 01.07. 2010

Registration is free



Wednesday 24 February 2010

Book Recommendation

One of the best books for gaining the theory of online marketing and advertising is eMarketing eXcellence by Chaffey and Smith. The latest edition is from 2008 and looks into the future of marketing and the use of web 3.0 as well as the current issues as social networks and user generated content. What is very useful are the special tips and tricks boxes around the topic of website design and optimization. Also the use and meaning of Pay Per Click is very well explained, not just by the example of Google. 

Cost   - 45 Pounds
ISBN - 0750689455