Social Media Guidelines - A unique Approach

Creating strong, convincing and encouraging Social Media Guidelines sometimes is the hardest. Especially in big companies with many employees and a lot of different departments being involved in corporate social platforms it is difficult to manage and coordinate all activities. Social Media Guidelines help to create a certain level of understanding and support for every employee in a company, by summing up all important factors and guidelines to be followed, if communicating in the social web. Of course, Social Media Guidelines are also of interest to people in a firm, that might have no contact to any online channel at all. A very innovative and encouraging approach of a Social Media Policy has been created by an Australian Department of Justice in 2011:

German Tourism Brands on Facebook

Due to my earlier interest in German Google+ pages and their performance I got searching for the German brand pages on Facebook. I must say it is pretty impressive how successful these pages are and that even new pages build up their audience quite quickly. Lets have a look at the latest ranking.

Ranking German Facebook pages in the tourism sector:

The Best Job in the World - Now 6 Positions vacant!

The best and probably well known touristic marketing campaign of our century is back and this time there are 6 incredible Jobs available, each and every one of them unique and for a duration of 6 months with a unbelievable pay package of a A$100.000! Also new in this marketing campaign is that this time it is not only Queensland, that is employing. Australia is favoring its 6 most visited areas through the spread out of this campaign. You could see the marketing start in 2009 with Queensland as a trial and now it is being rolled out to the entire country. Even better, that the "Jobs" are personalized to a very specific kind of tourist and that almost everyone in the world could identify with one of the 6 Travelers.

So get applying for:

1. Chief Funster (New South Wales)

Hanging around the big cities posting and tweeting about all the big events and festivals - My personal favorite ♥

2.  Lifestyle Photographer (Melbourne)

Find the right angle on all there is to see and create magical city and country shoots - You might need to bring your own Camera for this one ;)

Social Media Explained

Interesting! Now I get it ;)

German Tourism Brands on Google+

Since the launch of Google+ Pages in November 2011 the platform developed further and sometimes I had the feeling, that actually not as much has happened in terms of usage or success. That's why I wanted to have a closer look at the tourism industry and on how all the new G+ Pages in Germany have developed over time. Here is a little list with all the touristic Google+ Pages in Germany with their current Follower and +1 count.

Ranking

1. sonnenklar.TV                         21.994
2. Fluege.de- Ihr Flugexperte       18.716
3. Opodo.de - Ihr Reiseexperte    14.632
4. Hotel? trivago                          14.040
5. Expedia.de                              13.924
6. Hotel.de                                  13.443
7. HRS - Das Hotelportal               7.766
8. lastminute.de                            5.019 
9. HolidayCheck                           2.132