Creating strong, convincing and encouraging Social Media Guidelines sometimes is the hardest. Especially in big companies with many employees and a lot of different departments being involved in corporate social platforms it is difficult to manage and coordinate all activities. Social Media Guidelines help to create a certain level of understanding and support for every employee in a company, by summing up all important factors and guidelines to be followed, if communicating in the social web. Of course, Social Media Guidelines are also of interest to people in a firm, that might have no contact to any online channel at all. A very innovative and encouraging approach of a Social Media Policy has been created by an Australian Department of Justice in 2011:
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