Since the launch of Google+ Pages in November 2011 the platform developed further and sometimes I had the feeling, that actually not as much has happened in terms of usage or success. That's why I wanted to have a closer look at the tourism industry and on how all the new G+ Pages in Germany have developed over time. Here is a little list with all the touristic Google+ Pages in Germany with their current Follower and +1 count.
Ranking
- sonnenklar.TV 21.994
- Fluege.de- Ihr Flugexperte 18.716
- Opodo.de - Ihr Reiseexperte 14.632
- Hotel? trivago 14.040
- Expedia.de 13.924
- Hotel.de 13.443
- HRS - Das Hotelportal 7.766
- lastminute.de 5.019
- HolidayCheck 2.132
- AIDA Kreuzfahrten 1.403
- ab-in-de-Urlaub.de 954
- L'Tur Last Minute 911
- Lufthansa Group 783
- Thomas Cook DE 737
- Neckermann Reisen DE 706
- TUI Cruises - Mein Schiff 652
- ITS Reisen 387
- TUI 355
- TUIfly.com 164
- ebookers Deutschland 156
- DERTOUR 39
- Rewe Touristik 18
More than half of the here listed seem to struggle with their page and also with what to do with it. During my little analysis I also had a closer look at the page appearances, corporate designs and content strategies. It seems, that because of the lack of customer interaction a lot of companies seem not to care too much about their corporate page on Google+. However, some as Trivago, Opodo and Hotel.de just know how to make use of this platform and do seem to have the right content strategy. Followers keep coming day by day and even interact with the brands through comments and +1's.
Still, movement is slow and if compared to other regional markets, as the US, Germany's travel customers are still holding back, when it comes down to the usage of Google+ pages. Let's hope that with 2013 daubts and concerns will give way to benefits as easy and enhanced information supply and that
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