Connecting YouTube with Google+

About 4 weeks ago Google made it possible to connect your YouTube channel with your Google+ Profile. Many companies hope for a better rating in visibility through this measure, however, it can get quite difficult to do so. Why, I am going to describe in detail.

It is a main problem for connecting these two accounts if you have 2 different e-mail addresses and one of them is a Google Mail. Many people use a Gmail address for their Google+ Account, due to the automated process, which creates a Google+ Account for you if registering with Google Mail. On the other hand, at some point a YouTube account was created, of course with an e-mail address for authorization. This address however, cannot be a Google Mail! Why that is, I cannot tell you, but that’s the failure notice you get, if trying:

Social Commerce - The new way to shop

What makes online shopping so dangerous and sometimes unattractive for customers?

Well, if you don't have someone to talk to you personally, give you advice and makes sure that you get what you want for the price that you want to pay, online shopping can be a risk. Today, problems like these are overcome by reviews, ratings and specialized online presentation. Without these extras consumers tend to not trust a website and probably search for one that gives them the security they need. As Shopper Approved summed it up in February this year Social Commerce is an advantage as well as necessity for websites that sell online.

Consumer Ratings help to sell, increase the conversion rate, improve the organic ranking through unique content and give the consumers the security they need. Social Commerce is definitely here to stay and will become a fundamental tool to increase sales.

Twitter as Knowledge Tool...

Over the past couple of months I have been using Twitter a lot. I did send the occasional Tweet but used the platform more as a tool to up-date as well as intensify knowledge on marketing,online trends and tourism. Further, Twitter represents a great tool for job-searching. Through keyword search I found relevant members or organisations worth following. Through that I found job advertising Twitter sites for almost every sector. 

Due to the real-time web up-dates knowledge can be refreshed and gained throughout the day. For me, better than reading a book or searching for information through Search Engines. So go on and try it...
www.twitter.com

Tweet...

Yesterday I had the fabulous idea to do something new. So I signed up at Twitter!

It is a very simple process, however I still don't know what it will give me. I am curious. So far I have added some tourism businesses that I follow, like here on blog-spot. I am able to see their tweets and can retweet (that is what sending messages is called on Twitter). Personally, I have a feeling that Twitter is mostly used by businesses to advertise products or special offers within the capacity of 3 text lines. But I also think that Chuck Norris seems to be the favorite topic of all Twitter users. What I noticed is that Google is very active in giving tips and inside infos on how to use their products as well as using certain applications to increase productivity and usability.

I think that for online marketing purposes and business relations it might be a good tool to stay updated, also in terms of competition. But if you don't have any friends or business partners it can get very lonely on Twitter. So I will find out and keep you updated on my Twitter experience. 

By the way...follow me and join ;) 

Join Jule Sass on Twitter!

Web 3.0

Web 2.0 is now and basically has done the preliminary work for the new and future product of Web 3.0. Social networks are the basement of this new intellectual idea as it is seen on YouTube or Facebook. It has shown that there is a need of customized and highly personalized information supply on the Web.  

...so whats this new thing called Web 3.0 promising to personalize all our requests from the Internet chaos world? This new browser will be able to give you personalized and ordered results to queries as 'short cheap weekend break in the Algarve, with rented car and amazing nightlife offers'. But that is not all yet, the browser will learn throughout the time you are using it which patterns of the Internet you are interested in and what products or services might be of use to you. It is an ever evolving and learning software, which in the end knows what you are looking for. A question that raises in me is how save this browser will be and how will it prevent the misuse of all the personal and highly expensive information about ourselves. Because, if already the browser knows what we want it is only a matter of time till highly personalized advertisement, pop ups and other spam haunts the web users. For me it is the first step towards artificial intelligence accessible for the commonality and if we are unprepared it might turn to abuse of privacy and information. 

If looking directly to tourism related products and services it might be possible that you own your very own private and virtual shop assistant, soon. She or he will update you on any offers that will interest you and will be able to operate the entire shopping process from selection till payment - all virtual of course. 

So enjoy your new intelligent Web 3.0 Browser with caution...

Online Marketing Show June 2010

In late June this year the Online Marketing Show is held in London, again. Exhibitors will contribute their new ideas and technology to several workshops and conferences held by the leading marketers in Europe and the US. Topics include Social Media, Optimization, Viral Marketing, Ecommerce, Direct Marketing as well as Analytics and Measurement. Workshops will show how to make best use of your website and how to drive traffic to it. New online marketing tools and ideas are presented in the Presentations Arena. The conference programme is available online and also the registration, which is for free, can be done at the website - www.onlinemarketingshow.co.uk .This is a great opportunity to broaden your network and to get to know the finest of UK's marketing world! I already got my ticket...

Location - The Grand Hall, Olympia, Hammersmith Road, London

Date        - 29.06 - 01.07. 2010

Registration is free