What makes online shopping so dangerous and sometimes unattractive for customers?
Well, if you don't have someone to talk to you personally, give you advice and makes sure that you get what you want for the price that you want to pay, online shopping can be a risk. Today, problems like these are overcome by reviews, ratings and specialized online presentation. Without these extras consumers tend to not trust a website and probably search for one that gives them the security they need. As Shopper Approved summed it up in February this year Social Commerce is an advantage as well as necessity for websites that sell online.
Consumer Ratings help to sell, increase the conversion rate, improve the organic ranking through unique content and give the consumers the security they need. Social Commerce is definitely here to stay and will become a fundamental tool to increase sales.
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